This week, as a part of the College Aggies Online Program, I
got to participate in a webinar that was heavily focused on “personal branding.”
Essentially, the webinar was centered on creating an effective image of
yourself as an agricultural producer, to consumers. A few key points that really
engaged me were simple ideas that when put into use, really can change how we
are perceived.
The Top 5 Things That Stood Out to Me Were:
1.
Having a brand statement- this can be something
as simple as a one sentence description of who you are and what you provide
people with. Having this statement helps keep farmers focused on their message
and helps form and sustain a trust-filled relationship between farmer and
consumer.
2.
The emphasis has shifted: Consumers are now much
more influenced by exposure rather than letting performance speak for itself.
Image ties into this as well. Having exposure that promotes your image well and
vice versa makes for a successful business and relationship with consumers.
3.
Electronic images of ourselves are permanent and
long lasting: It is absolutely plausible that our Great-Grand Children will
still be able to see what we posted online now and years ago. That is definitely
something to keep in mind when posting anything on any social media sites.
4.
Blogging is key- blogging about other bloggers
helps promote your own blog, keep up-to-date with current issues and events,
and always remember to keep it interesting for readers.
5.
Positivity: There are a lot of reasons to be
negative when being an “agvocate.” Let’s face it: farmers are under fire a lot.
There is a lot of misunderstanding into what our industries are actually like
and a lot of false and misleading images that can be frustrating. No matter
what, positivity is received more openly by everyone, so keep it positive.
Thanks so much to Diary Management Inc. for sponsoring the webinar! I really learned a lot! Now to think about my own personal branding.... :)
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